Porsche’s 99% Profit Tumble Signals Trouble for Luxury Brands Worldwide
Once a post-pandemic success story, Porsche now faces slowing EV sales, weak China demand and rising tariffs shaking the luxury sector.
Porsche
Porsche, the German automaker founded in 1931 by Ferdinand Porsche, has long been the go-to brand for those who prefer their luxury with a side of speed. The iconic 911, introduced in 1964, became the definitive sports car, a sleek bullet of engineering perfection that’s as at home on a racetrack as it is in a hedge fund manager’s garage. But not everything has been a smooth ride—Porsche’s flirtation with a Volkswagen takeover in the 2000s backfired spectacularly, nearly bankrupting the company before it was ironically swallowed by VW. The 2022 IPO, which valued Porsche at over $70 billion, signaled a new chapter, positioning the brand as a luxury powerhouse in an increasingly electric world. Porsche’s legacy? A brand that’s managed to stay cool through decades of shifting automotive trends, proving that whether gas or electric, some things never go out of style—like a car that can do 0 to 60 in under four seconds.
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Inside Waabi CEO Raquel Urtasun’s Bid to Make Driverless Trucks a 2025 Reality
Waabi founder and CEO Raquel Urtasun challenges the industry’s “bigger is better” approach to A.I., arguing that brute-force scaling of compute and models is unsustainable and ultimately ineffective. Waabi’s interpretable end-to-end A.I. represents a breakthrough for autonomous trucking, enabling safer, faster and more scalable deployment.
100 Leaders Shaping the Future of Artificial Intelligence
They write the script that the rest of us follow.
