Why California’s Future as a Creative Capital Depends on Commercial Production
Darren Foldes, Emmy-winning producer and partner at the commercial production company Sibling Rivalry, examines why California’s decision to expand tax credits for film and television while excluding commercial production represents a critical gap in the state’s creative strategy. Foldes argues that commercial advertising is a fast-moving economic engine that employs thousands of Californians, and that without targeted incentives, the state risks losing a foundational part of its creative ecosystem to competing markets.
