Facial Hair Maintenance for the Newly Bearded (and Mildly Confused)

Everything you actually need—and nothing you don’t—for taming texture, trimming strays, and keeping your beard (and skin) presentable.

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For most, growing a beard is easy. Maintaining one that doesn’t look like a survivalist phase? That’s where things get less intuitive. I learned this the hard way entering my thirties, when I finally decided to give facial hair a real shot. The first two weeks lulled me into a false sense of confidence: My beard came in full enough, friends had (mostly positive) opinions, and for a minute, I thought I’d nailed the “low-maintenance grooming” thing. Then came the rude awakening: flyaways in every direction, jawline flakiness that rivaled bad weather, and one rogue patch that refused to cooperate no matter how I brushed, prayed or trimmed.

Here’s what no one tells you upfront: good beard care isn’t all about vanity—it’s about structure, too. Think about it: At its root (or follicle, if you will), it’s skincare, texture control, routine maintenance, and, occasionally, damage control. That doesn’t mean spending 45 minutes in front of a mirror or investing in a dozen serums, but it does mean graduating beyond that beat-up drugstore razor from undergrad. For me, that meant finding a grooming brand that didn’t feel like it was advertising from a man cave. Horace—French, straightforward and sustainably made—quickly earned my trust with products that actually do what they claim, without turning my sink into a chemistry lab. After a year of trial and error, I’ve landed on a set of tools that make your beard look deliberate, not overstyled, and your face a little less hot mess. From a wildly unaffordable handheld laser to a $7 dermaplaning blade, use one or all in rotation. Stick to the program, and the results show up—on your face and in your confidence.

Horace The Soft Beard Trio

The holy trinity from my favorite grooming brand: a scrub for when my face feels like drywall, a shampoo that smells like limoncello and a beard oil that softens without the slip. I use the scrub on Sundays, the wash daily and the oil post-shower while still towel-damp. It’s enough to look like I meant to grow a beard—not just forgot to shave. And the oil’s conditioning effect actually helps reduce split ends and breakage, which makes everything look fuller.

$44, Shop Now

Horace Soft Beard Trio. Photo by Horace

Lyma Laser

This is the skincare equivalent of a luxury gym membership you actually use. Ten minutes a night while doomscrolling, and my skin looked less patchy, less reactive—and weirdly…better. The cold-laser tech is legit: no heat, no redness and it’s been used in medical recovery for years. And while its selling point is improving skin conditions from wrinkles to acne, the same low-level laser therapy can also support hair follicle activity, meaning your beard might get in on the action, too.

$2,695, Shop Now

Lyma Laser. Photo by Lyma

Horace Beard Balm

This keeps the beard in formation without making it look like I tried. I rub it in, brush it through, and it calms the puff without any shine or grease. Subtle scent, refillable tin and no sea captain vibes unless I want them. Over time, it also helps train your beard to lie flatter, making each morning a little less…negotiation.

$16, Shop Now

Horace Beard Balm. Photo by Horace

Philips Norelco Series 9000 Trimmer

This is the panic button I hit when the beard crosses into “unhireable.” I keep it set to 3mm and the blade never tugs, even after months. It’s waterproof, doesn’t come with 80 attachments that I’ll lose or break, and the battery lasts weeks without a recharge. Use it regularly: Trimming consistently also helps reduce split ends and keeps the beard looking denser at the edges.

$77.99, Shop Now

Philips Norelco Series 9000 Trimmer. Photo by Best Buy

Tweezerman Brow Scissors & Brush

It’s mildly terrifying how essential these two have become. The spoolie lifts everything into view, and the micro-scissors handle the outliers before they go full bonsai. I learned the hard way not to overdo it—now it’s all about subtle trims and occasional ego checks. And while it’s technically for brows and ’staches, I’ve used it to clean up the beard shelf and even tame ear fuzz before a shoot.

$22, Shop Now

Tweezerman Brow Scissors & Brush. Photo by Tweezerman

Tinkle Dermaplaning Tool

Marketed to women, used by me (and many a gent who has clandestinely tried one). These discreetly clean up strays, mildly exfoliate and don’t ask much in return—just a light hand and a steady mirror. I keep one in my dopp and one in my travel backpack to keep last-minute dignity.

$6.79, Shop Now

Tinkle Dermaplaning Tool. Photo by Tinkle

Panasonic ARC5 PALM Razor

When the beard needs a hard reset, this is my clean-shave nuclear option. Five blades cut through bulk without leaving behind the usual neck drama. It looks like something designed in a Japanese lab for astronauts, which is part of the charm. If your neckline gets angry fast, this delivers surgical results without the surgical aftermath and supports healthy regrowth by not tearing skin on the way out.

$329.99, Shop Now

Panasonic ARC5 PALM Razor. Photo by Panasonic

Vegamour GRO+ Dermaroller

Needles on your scalp? Surprisingly satisfying. I roll this across my hairline twice a week to boost serum absorption and make peace with my genetics. It boosts blood flow and helps whatever serum you’re using actually do its job. And yes, that includes beard serums. If you're eyeing fuller growth at the jawline or patchy spots, this makes your routine work harder.

$48, Shop Now

Vegamour GRO+ Dermaroller. Photo by Vegamour

Harry's Plus Razor

This is my border patrol: cheek lines, necklines, jaw creases—cleaned up without drama. The new pivoting head makes it intuitive even when I haven’t had coffee yet. The built-in precision blade on the back is surprisingly functional and not just a gimmick. Keeping the edges sharp gives the whole beard better definition, which means I can go longer between full trims.

$13, Shop Now

Harry’s Plus Razor. Photo by Harry’s

Horace Beard Brush

I didn’t believe in beard brushes until this one quietly changed my whole routine. It lifts dead skin, smooths strays and cuts down on the midday itch that used to drive me insane. I use it after applying balm—it works even better when the bristles catch a little product. It’s also one of the few tools that actually helps train your beard to grow in the right direction.

$17, Shop Now

Horace Beard Brush. Photo by Horace

Tweezerman Ultra Precision Slant Tweezer

For ghost hairs, passport photo prep and everything in between, these grab with surgical precision. The titanium gold coating isn't just for show—it provides superior grip on even the finest, most stubborn strays that seem to appear from nowhere. I've had mine for over three years and they still grab individual hairs like they're brand new.

$35, shop now

Tweezerman Ultra Precision Slant Tweezer. Photo by Tweezerman

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