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Creator Economy

How digital platforms, monetization strategies and emerging technologies are empowering creators to build businesses and influence culture. Expert commentary on the financial dynamics, legal frameworks and market trends shaping the creator economy, as well as profiles of successful creators and the platforms that support them. The economic impact and future potential of the creator economy, essential for navigating the intersection of creativity, technology and entrepreneurship. Read more about Media.

A digital fingerprint

Creativity in the Age of A.I.: Why Infrastructure Matters

Luke Arrigoni, technologist and founder of Loti AI, explores why the future of human creativity in the age of generative A.I. depends not on the tools themselves, but on the systems that support them. Arrigoni argues that the creator economy cannot thrive without the infrastructure to ensure attribution, consent and compensation at scale. For A.I. to expand creative opportunity responsibly, he argues, it must be underpinned by frameworks that make trust, accountability and collaboration a standard part of innovation.
By Luke Arrigoni
An illustration of a man at the start of a maze leading to money

Regulators Start the Clock, Engineers Build the Rails: Can the Creator Economy Scale?

Murad Salikhov, founder of VC firm Schwarzwald Capital, examines the widening gap between how digital labor is evolving and how legacy financial systems still operate. As infrastructure shifts and regulators step in, Salikhov argues that the real opportunity lies with those building fast, compliant, creator-first systems designed for a borderless, digital workforce.
By Murad Salikhov
Illustration of a faceless woman holding a realistic mask of her own face against a background of oversized pink flowers, symbolizing identity, control, and performance.

Control, Consent and the Creator Economy

We’ve been taught to fear A.I. as the great corrupter of human creativity. But as Nic Young, co-founder of Oh, points out, the nightmare isn’t on the horizon—it’s here. Through a provocative parable of a Digital Twin gone rogue, Young reveals a deeper truth: many content creators are already trapped in exploitative relationships, not with machines, but with their human managers. A.I., in contrast, could be the tool that finally puts creators back in control.
By Nic Young
David Baszucki stands in front of a Roblox sign.

Roblox CEO David Baszucki: Creators Will Earn $800 Million in 2023

By Rachyl Jones
Ross Pomerantz looks to the right and smiles.

Creators Aren’t Worried About a TikTok Ban

By Rachyl Jones
A man in his 20s wearing a blue sweatshirt that says "Fanfix" stands next to another man in his 20s wearing the same sweatshirt in black.

Fanfix Founders Made Millions on an App They Built in College

By Rachyl Jones
Jonah Peretti smiles with a microphone and sheet of paper in hand, in front of a wall with BuzzFeed logos.

BuzzFeed CEO Jonah Peretti Increases Reliance on Creator Content

By Rachyl Jones
Comic cartoon artwork of two middle aged men wearing glasses

Former Amazon Executives Launch New Comic Company to Empower Creators

By Alexandra Tremayne-Pengelly
A phone screen appears next to an image of a web browser displaying Substack's Notes feed, where users can post updates.

Chris Best Calls Substack Notes an Antidote to the ‘Ad-Supported Attention Economy’

By Rachyl Jones
Kevin Paffrath wears a suit in front of a brick wall.

When Influencers Are Sued for Illegal YouTube Promotions, Who Is to Blame?

By Rachyl Jones
Portrait of Eric Wei

Yes, Creators Have to File Taxes—Here Are Some Tips

By Rachyl Jones
The app icons of Facebook, Messenger, Instagram, WhatsApp, and Oculus VR are displayed on a smartphone screen with a Meta logo in the background

Professional Creators, Not Amateur Posters, Are Now Driving Social Media

By Alex Kantrowitz
Travis, Griffin and Justin McElroy

The McElroy Brothers Podcasts Spans Dungeons & Dragons and Trolls World Tour

By Rachyl Jones
Creators film content in front of a ring light in Paris.

The Creator Economy Has a Glut of Finance Tools but Lacks What Creators Actually Need

By Rachyl Jones
In this photo illustration, a TikTok logo seen displayed on a smartphone with USD (United States dollar) currency in the background.

TikTok’s New Creator Fund Takes a Page Out of YouTube’s Book

By Rachyl Jones

How Platforms Could be Doing More for Creators, According to a Venture Capitalist

By Rachyl Jones
Philip Tzeng smiles into the camera with a pink and blue gradient background.

As Companies Cut Traditional Advertising, Social Media Influencers Are Taking Advantage

By Rachyl Jones
Nick and Sienna Casas

The 7 Year Old With 15 Million TikTok Followers

By Rachyl Jones
MrBeast poses with fans at the launch of the first physical MrBeast Burger Restaurant at American Dream.

MrBeast’s Sponsors Can Reach a Super Bowl-Sized Audience for Half the Price of a Super Bowl Ad

By Rachyl Jones
Krishna Subramanian smiles into the camera.

The Super Bowl is an Enormous Opportunity for Social Media Creators

By Rachyl Jones
Adrienne Lahens

The TikTok Executive Who Connects Creators to Companies

By Rachyl Jones
Melody Olivera

Melody Olivera is Rolling Into Your Social Media Feeds

By Rachyl Jones
Superordinary founder Julian Reis

Launched in China, Superordinary Wants to Connect US Creators to Social Commerce

By Rachyl Jones
Mark Haseltine

Teachable Offers Online Creators New Ways to Earn

By Rachyl Jones
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