Why Ford’s Electric F-150 Never Took Off
After years of bold EV promises, Ford is retreating from the F-150 Lightning and rewriting its electric future.
F-150 Lightning
Ford’s Big-Truck Legacy Could Be a Problem for Its New $30,000 EV Ambition
With slowing Lightning sales, rising tariffs and fierce EV competition, Ford’s $30,000 electric pickup could be its boldest risk yet.
Ford is Dumping Its Rivian Stake At the Worst Possible Time
Ford has lost billions of dollars on its investment in Rivian, an electric truck startup. Unlike other investors waiting for a rebound, Ford decided to cut losses.
