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Hot Wheels

A Barbie doll dressed in a silver evening gown.

Mattel Feels Tariff Pressure as Barbie and Fisher-Price Sales Slide

As tariffs squeeze margins and Barbie loses her shine, Mattel leans on Hot Wheels and Hollywood partnerships for momentum.
By Alexandra Tremayne-Pengelly
A Barbie doll in a pink dress.

ChatGPT Barbie? Mattel and OpenAI Join Forces on New A.I.-Infused Toys

Mattel’s next wave of toys could talk back, thanks to its new A.I. partnership with OpenAI.
By Alexandra Tremayne-Pengelly
A Barbie doll dressed in a silver evening gown.

CEO of Barbie Maker Mattel Says There Should Be Zero Tariff on All Toys

"Toys are a foundational part of children's development. It plays to a fundamental human behavior."
By Sissi Cao
View of the space with a classic sculpture and Sheraman's photo portraits on the wall.

Observer’s Guide to the Best Exhibitions in Athens This Summer

By Elisa Carollo
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