The Only Certainty Is Uncertainty: Why a Culture of Innovation Will Be Critical in 2026
Barbara Salopek, CEO of Vinco Innovation AS, adjunct lecturer at BI Norwegian Business School and author of Future-Fit Innovation, examines how economic slowdown, regulatory tightening and rapid A.I. adoption are converging to make innovation culture the defining factor of 2026. Drawing on her experience advising organizations across Europe, Salopek argues that resilience now depends on the cultural ability to question, adapt and learn faster than the uncertainty ahead.
