Art as Infrastructure: How Cultural Programming Is Redefining Luxury Hospitality

Jennifer Findley, an international art advisor and founder of the JFiN Collective, has built a career at the intersection of curatorial rigor, market strategy and cultural stewardship. As Oram Hotels’ newly appointed Director of Arts & Culture, she brings that perspective directly into hospitality development. In this Expert Insights Q&A, Findley joins Oram Hotels co-founder Kevin Mansour—whose real estate and investment expertise has shaped the group’s Southern California portfolio—to examine how embedding artists, institutions and cultural process into hotels from the earliest stages is redefining brand value, guest engagement and long-term asset identity. Together, they explore why art, when treated as infrastructure rather than ornament, can fundamentally reshape what hospitality delivers.
