The New Luxury: Why Story, Experience and Authenticity Matter More Than Exclusivity
Nili Lotan, the New York-based designer and founder of her eponymous brand, has spent more than two decades building a label grounded in authenticity, intuition and cultural storytelling. In this Expert Insights Q&A, Lotan explores why experience, narrative and personal resonance—not scarcity or price—define modern luxury, and how music, art and design inform both her creative process and brand strategy.