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Brandon Katz

Entertainment Industry Expert

Brandon Katz is the Director of Insights & Content Strategy at Greenlight Analytics where he focuses on evaluating the ever-fluid media landscape to unearth understanding, opportunity and value. Prior to joining Greenlight Analytics, he served as the senior entertainment industry strategist at Parrot Analytics, and as a full-time entertainment industry reporter covering the Xs and Os of Hollywood, most notably with the Observer and TheWrap.

  • @Great_Katzby
  • Brandon Katz
A sign above the main Fairfax stage is seen during the 'Netflix x CicLAviaMelrose Ave: Stranger Things 5 One Last Ride' down Melrose Avenue

As ‘Stranger Things’ Ends, Streaming Giants Scramble for Their Next Tentpoles

By Brandon Katz
Casey Bloys, Chairman and CEO, HBO and Max Content speaks onstage during Warner Bros. Discovery’s 2025 Upfront Presentation at The Theater at Madison Square Garden

HBO’s Crown Jewel Status Shapes the Battle for Warner Bros. Discovery

By Brandon Katz
Conan O'Brien and Stephen Colbert tape an episode of his "Conan O'Brien Needs A Friend" Podcast at t Beacon Theatre

Why No Late-Night Show Host Has Cracked the Streaming Code (Yet)

By Brandon Katz
Mickey Mouse greets visitors

Disney’s Once-Unshakable Animation Empire Is Wobbling

By Brandon Katz
A Star Wars sign on a big screen.

Disney’s Once-Unstoppable Franchises Are Showing Signs of Fatigue

By Brandon Katz
A man in a white shirt and black blazer.

How a Warner Bros.-Paramount Merger Could Make or Break Hollywood

By Brandon Katz
Matt Damon and Ben Affleck

4 Actors With Real Star Power in Hollywood’s Franchise-Obsessed Era: a Data-Backed Look

By Brandon Katz
Ben Wang and Ralph Macchio promote the upcoming film "Karate Kid: Legends" at the Sony Pictures Entertainment presentation during CinemaCon

How Sony Pictures ‘Won’ the Streaming Wars By Sitting Them Out

By Brandon Katz
A woman in a yellow evening gown standing in front of a dark green backdrop.

Why Some Movies Hit Theaters While Others Go Straight to Home Screens

By Brandon Katz
Tom Cruise attends the "Mission Impossible – The Final Reckoning" Mexico Red Carpet and Premiere

Action Franchises Still Thrill Gen Z—With the Right Stars and Strategy

By Brandon Katz
Jennifer Aniston, Apple CEO Tim Cook and Reese Witherspoon attend the Apple TV+'s "The Morning Show" World Premiere

Apple TV+ Leads Streaming’s Return to Old Hollywood Economics

By Brandon Katz
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