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Creator Economy

How digital platforms, monetization strategies and emerging technologies are empowering creators to build businesses and influence culture. Expert commentary on the financial dynamics, legal frameworks and market trends shaping the creator economy, as well as profiles of successful creators and the platforms that support them. The economic impact and future potential of the creator economy, essential for navigating the intersection of creativity, technology and entrepreneurship. Read more about Media.

A digital fingerprint

Creativity in the Age of A.I.: Why Infrastructure Matters

Luke Arrigoni, technologist and founder of Loti AI, explores why the future of human creativity in the age of generative A.I. depends not on the tools themselves, but on the systems that support them. Arrigoni argues that the creator economy cannot thrive without the infrastructure to ensure attribution, consent and compensation at scale. For A.I. to expand creative opportunity responsibly, he argues, it must be underpinned by frameworks that make trust, accountability and collaboration a standard part of innovation.
By Luke Arrigoni
An illustration of a man at the start of a maze leading to money

Regulators Start the Clock, Engineers Build the Rails: Can the Creator Economy Scale?

Murad Salikhov, founder of VC firm Schwarzwald Capital, examines the widening gap between how digital labor is evolving and how legacy financial systems still operate. As infrastructure shifts and regulators step in, Salikhov argues that the real opportunity lies with those building fast, compliant, creator-first systems designed for a borderless, digital workforce.
By Murad Salikhov
Illustration of a faceless woman holding a realistic mask of her own face against a background of oversized pink flowers, symbolizing identity, control, and performance.

Control, Consent and the Creator Economy

We’ve been taught to fear A.I. as the great corrupter of human creativity. But as Nic Young, co-founder of Oh, points out, the nightmare isn’t on the horizon—it’s here. Through a provocative parable of a Digital Twin gone rogue, Young reveals a deeper truth: many content creators are already trapped in exploitative relationships, not with machines, but with their human managers. A.I., in contrast, could be the tool that finally puts creators back in control.
By Nic Young
An abstract human head filled with vibrant circuitry and digital paint strokes

The Role of Human Creators in an A.I. Ecosystem

By Linda Bloss-Baum
A man in a white shirt looking out the window.

Venmo Co-Founder Iqram Magdon-Ismael Aims to Fix What Social Media Broke

By Rachel Curry
An expressive oil painting depicting a robot wearing sunglasses, casually applying makeup while filming itself on a smartphone, under studio lights—satirizing artificial intelligence’s takeover of content creation.

A.I. Will Break the Creator Economy As We Know It —And a New One Will Rise

By Nic Young
AI revenue-sharing

This Startup Has Built an Algorithm to Pay Creators for Their Work Used to Train A.I.

By Aaron Mok

The Essentials With Morgan Riddle: Courtside Fashion, Maximalist Packing and the Best Lip Gloss

By Marissa DeSantis
YouTube cooking show creator

As Cooking Tutorials Disappear From TV, Chefs Pivot to YouTube to Find a New Audience

By Colette Holcomb

TikTok Is Creating Overnight Stars—But Many Struggle to Find Real-World Success

By Colette Holcomb

The Essentials With Megan Roup: Dance Cardio, Intuitive Eating and Vintner’s Daughter

By Marissa DeSantis
Elon Musk

Elon Musk’s X Quietly Restores Free Blue Checks for Some, Leaving Users Confused

By Nhari Djan
MrBeast

The Most Important Media Deals in Q1 2024: Streaming, News, Creator Economy

By Nhari Djan
MrBeast wearing a straw hat.

MrBeast Lives in a Zero-Bedroom Apartment to be Close to Work: Take a Look Inside

By Sissi Cao
MrBeast

MrBeast Is Going to Produce a Game Show on Prime Video: What to Know

By Nhari Djan
Patreon CEO Jack Conte

Q&A With Patreon CEO Jack Conte: Social Media Giants Are Getting the Creator Economy Wrong

By Nhari Djan
Influencer Remi Bader

Why Influencers Like Remi Bader Are Unfazed By Another Potential TikTok Ban

By Nhari Djan
Tiffany Matloob, YouTube Shorts Global Head of Creator Community

YouTube Shorts’ Head of Creator Community Deciphers the Influencer Economy: Interview

By Nhari Djan

The Essentials With Brendan Fallis

By Marissa DeSantis
Piers Morgan.

Piers Morgan Is The Latest TV Personality To Ditch TV For Social Media

By Nhari Djan
MrBeast

MrBeast’s First X Video Raises More Questions Than Answers About X’s Creator Program

By Nhari Djan
A woman with brown hair wearing a white blazer sits for a portrait with a hand on her face

Briony Douglas, Beyond the Frame

By Aleah Balas
MrBeast called out X's low monetization for creators.

YouTube Superstar MrBeast Points Out a Major Issue With Elon Musk’s X

By Nhari Djan

Kate Soper’s Provocative ‘The Hunt’ Tells a Modern Tale Through a Medieval Lens

By Gabrielle Ferrari
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